TRANSDEV – which operates Keighley Bus Company – has signed a groundbreaking sponsorship deal that will see it promote attractions and businesses across its network.
The firm has partnered with Adverta Transport Advertising in what's believed to be the first collaboration of its kind in the UK.
Transdev, which runs a fleet of more than 500 buses in Yorkshire and Lancashire, will spotlight destinations along its routes as part of a drive to raise awareness of – and encourage more people to use – sustainable travel, whilst providing a boost for attractions.
The firm has ten depots in the region and in addition to Keighley Bus Company its brands include Harrogate Bus Company, Burnley Bus Company, Blackburn Bus Company, Flyer, Coastliner, Team Pennine, York & Country and Rosso.
Adverta – originally formed as AdBus in 1986 – is one of the UK’s largest bus and tram advertising specialists, with a client base of 25 transport companies.
It was acquired by the Yorkshire-based outdoor advertising firm CP Media in December last year.
Under its new owner, Adverta is now expanding its offering to include bus sponsorship.