All of the trains in Wales are being completely de-branded. Everything will still be in ATW colours but the ATW name and logo will be gone from all trains by 13th October.
I don't have much sympathy for Welsh Govt & Transport for Wales on this. Due to the secrecy of the award process, when pressed for details, all Welsh Govt & Ken Skates could do was hype it all up. Problem is, it has been hyped up out of all proportion and after 15 years of stagnation, public expectations are unrealistically high.
What did they expect, when the new franchise was described using every superlative in the English dictionary?
"Transformational, world class, exciting, ambitious, once in a generation, historic, landmark, transforming the network so it's unrecognisable" etc.
When this kind of language has been persistently used for 2 years, of course your average passenger with no knowledge of how the railways work will expect something to change on day one and for there to be massive change by Christmas.