I see alot of people saying well done for Virgin Trains for offering cheaper fares on routes like Manchester-Stoke. People seem to suggest here that Virgin offer these fares because of competition. VT do not offer these cheap tickets because of competition or to fill seats, but more to increase the revenue from each passenger.
Virgin Trains has quite a few routes which offer cheaper tickets than other services, at least 12+.
Lets look at this simple example:-
The price of a single anytime from Stoke to Manchester costs £10
There are two operators Virgin Trains and another TOC.
Anytime fares for the above route would be split between the two TOC for the anytime fare depending on the frequency of service, speed of service, times of service, number of seats offered ect. The system is called ORCATS.
Let assume that VT and the other TOC both run two services an hour using the same type of train, same speed.
Therefore if a passenger purcahses an anytime fare purchased of £10, this results in £5 going to Virgin Trains and £5 going to the other TOC. It doesn’t matter if a passenger travelled on VT, the revenue is split 50%.
However if Virgin Trains wants to increase the revenue per passenger, that can offer a cheaper £8 dedicated ticket which passengers can only travel on Virgin Trains services. This results in £8 going to VT and £0 to the other TOC. Therefore Virgin Trains has increased the amount of revenue from the passenger from £5 to £8
VT isn’t the only one to use this tactic. Dedicated tickets are generally only offered on routes by TOC’s which aren’t the main provider on that route.
Sneaky ey?