RustySpoons
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Transdev offers unique bus sponsorship deals to drive the North's business success
A different spin on third party advertising. Could we see more of this in the future as Transdev look to recoup costs?
North of England bus operator Transdev is giving local firms a chance to take their message onto the road with a unique new bus sponsorship offer – following a successful trial with one of Britain’s most prestigious retailers.
Transdev teamed up with prestige retailer John Lewis to promote its newest store in the North, in the Victoria Gate shopping mall opposite Leeds City Bus Station, with high-profile messaging on two buses seen daily on the bus firm’s flagship routes.
A different spin on third party advertising. Could we see more of this in the future as Transdev look to recoup costs?