TfL transforms Old Street into 'Fold Street' for 4 days

[yorksrob]

Unless you're up with all this technological hocus pocus, "Fold Street" seems pretty meaningless and might just as well be advertising the world origami championship.

 

[Ashley Hill]

Part of the same advertising campaign, made with real bus parts apparently.View attachment 162331

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Does this campaign help passengers? Truthfully no.

Are many of the same folk complaining about it the very same people who demanded that TfL makes more money?
Absolutely!

I remember bendy buses.

 

[Broucek]

When the Barbie film was cinema-released, I was yearning for Kensington Olympia to be temporarily renamed as High Street Barbie.
So the District Line's shuttles could be announced as "High Street Barbie" and "High Street Ken'."

Why not just rename Barbican as Barbie-Ken?

 

[Sun Chariot]

Why not just rename Barbican as Barbie-Ken?

Very good I hadn't thought of that one.

 

[Lockwood]

Oh yeah... I was going to post here a while back.

I ended up having to refuel at the Old Street Shell. Saw the Fold Street roundel on the advertising gantry thingy - didn't see the station itself.

The Argos had also been rebranded, welcoming you to Fold Street.

 

[simonw]

I'm trying to imagine being on the metro in an unfamiliar foreign city and dealing with this.... Not really a good idea!

The madrid metro has a station called sol. A few years back it was rebranded hans solo. It didn't confuse me.

 

[Crithylum]

Does the £300k include other Samsung promotions, such as the Circle to search line?
I would've thought that Burberry Street would've fetched a higher price, being more dramatic as well as a more major station.

 

[Lockwood]

Maybe they took the backlash last time and thought "if we do THAT again, we gotta charge more for it"

 

[Thirteen]

Does the £300k include other Samsung promotions, such as the Circle to search line?
I would've thought that Burberry Street would've fetched a higher price, being more dramatic as well as a more major station.

Circle to Search Line was £830,000 but that was because it was a campaign over a longer period of two weeks. Fold Street was four days.

 

[Mikey C]

Unless you're up with all this technological hocus pocus, "Fold Street" seems pretty meaningless and might just as well be advertising the world origami championship.

But it IS meaningful for the people Samsung are targeting.

 

[Dr_Paul]

Pedigree Petfood could sponsor a certain Underground station for their Pal Meat for Dogs, with the old slogan 'Enriched with nourishing Marylebone jelly'. (You'll have to be a pensioner to twig this!)

 

[edwin_m]

Pedigree Petfood could sponsor a certain Underground station for their Pal Meat for Dogs, with the old slogan 'Enriched with nourishing Marylebone jelly'. (You'll have to be a pensioner to twig this!)

I hope you're not suggesting pensioners live on dog food. Anyone for West Spam?

 

[GatwickDepress]

London Ridge Wallet, perhaps?

 

[The exile]

Angel Delight, anyone?

And let’s not even think about what opinion of beer is being expressed by the northern terminus of the Piccadilly Line.

 

[Recessio]

Tooting Bic, for fans of pens and lighters?

 

[The exile]

Tooting Bic, for fans of pens and lighters?

With holes drilled so you can play tunes?

 

[PlatformEdgeVT]

Tooting Bic, for fans of pens and lighters?

Or even Bicadilly Circus

 

[edwin_m]

Action Man Line

 

[Ashley Hill]

Mansion House Polish