TfL transforms Old Street into 'Fold Street' for 4 days

[kacper]

Old Street underground station has been renamed Fold Street for 4 days to promote some new Samsung phones

x.com

x.com

Welcome to… Fold Street!

Join us to celebrate the launch of the new @SamsungUK
Galaxy Z Fold6 ✨

Explore the Old Street transformation until 28 July

#Samsung #GalaxyZFold6 #FoldStreet

 

[Mikey C]

Old Street underground station has been renamed Fold Street for 4 days to promote some new Samsung phones

Next month maybe Walls Ice Cream should sponsor it, and rename it Cold Street...

 

[Gloster]

Or British Gas’ Customer ‘Help’ Line and call it Hold Street…

 

[The exile]

Washing powder next?

 

[Mcr Warrior]

Washing powder next?

Daz Street?

 

[Mike99]

Or British Gas’ Customer ‘Help’ Line and call it Hold Street…

Now that made me laugh, very good

 

[swt_passenger]

Daz Street?

I think you’re only allowed to use words that are Omophones

 

[bakerstreet]

Video here:

x.com

x.com

Welcome to… Fold Street!

Join us to celebrate the launch of the new @SamsungUK
Galaxy Z Fold6 ✨

Explore the Old Street transformation until 28 July

#Samsung #GalaxyZFold6 #FoldStreet

 

[D7666]

I think you’re only allowed to use words that are Omophones

I am daz-zled by your wit.

 

[Skimpot flyer]

When changing between the Great Northern and the Northern Line platforms,
You gotta know when to Old ‘em,
Know when to Fold ‘em
(and know when to walk away, and know when to run… if you didn’t tap in)

 

[edwin_m]

When changing between the Great Northern and the Northern Line platforms,
You gotta know when to Old ‘em,
Know when to Fold ‘em
(and know when to walk away, and know when to run… if you didn’t tap in)

That was really origamial, and really creased me up.

 

[Peter0124]

Bring a Revenue Protection sting there and name it Sold Street or even Told Street.

 

[PlatformEdgeVT]

Bring some old bread to Old Street and you'll end up with Mould Street (or Mold Street, using American English)

 

[Mikey C]

They could promote 1970s aftershave by renaming it Old Spice...

 

[Thirteen]

How much did TfL get from Samsung to promote Fold Street I wonder? it was a fair wad for the Circle and Search Line a few months ago.

 

[Dent]

Seriously, after the Burberry Street nonsense TfL are putting wrong station names on official signs all over again?

 

[Thirteen]

Seriously, after the Burberry Street nonsense TfL are putting wrong station names on official signs all over again?

I don't think TfL care, it's free money.

 

[PGAT]

There was a lot of backlash about Burberry Street, haven’t heard much noise about Fold Street

 

[The exile]

There was a lot of backlash about Burberry Street, haven’t heard much noise about Fold Street

Far fewer non-regulars, I would guess, Mist people probably haven’t noticed.

 

[Thirteen]

There was a lot of backlash about Burberry Street, haven’t heard much noise about Fold Street

I think the fact it's just a play on Old Street means it's not a huge deal.

 

[PGAT]

I think the fact it's just a play on Old Street means it's not a huge deal.

Although I believe it is a full station rebrand which was one of the main complaints of Burberry Street. Not just a roundel here and there but the line diagram at the station and the entrance as well

 

[Dent]

I think the fact it's just a play on Old Street means it's not a huge deal.

It is still not the name of the station, so putting it on official signs which should be displaying the station name is misleading. Official signage exist for a reason, and putting misinformation on official signage undermines that reason.

 

[Thirteen]

Although I believe it is a full station rebrand which was one of the main complaints of Burberry Street. Not just a roundel here and there but the line diagram at the station and the entrance as well

The ad campaign made me realised that the new entrance for Old Street is now open.

It is still not the name of the station, so putting it on official signs which should be displaying the station name is misleading. Official signage exist for a reason, and putting misinformation on official signage undermines that reason.

It's not misinformation, it's a brand tie in. People get their pants with their twists over things like this, most people don't care.

 

[Dent]

It's not misinformation

It is literally saying that the station name is "Fold Street" when it is not. How is this not misinformation?

People get their pants with their twists over things like this, most people don't care.

Using derogatory terms like "People get their pants with their twists" to refer to people people raising legitimate, reasoned concerns is really not helpful.

 

[Mikey C]

Fold Street is far more obviously Old Street, than Burberry Street is Bond Street, so less confusing.

Indeed Burberry Street sounds like a real street name.

 

[PGAT]

Fold Street is far more obviously Old Street, than Burberry Street is Bond Street, so less confusing.

Indeed Burberry Street sounds like a real street name.

Likewise Burberry Street is much more obviously a marketing campaign while
Fold Street sounds like a typo and the product/company being marketed is less clear

 

[Sun Chariot]

When the Barbie film was cinema-released, I was yearning for Kensington Olympia to be temporarily renamed as High Street Barbie.
So the District Line's shuttles could be announced as "High Street Barbie" and "High Street Ken'."

 

[Dent]

Fold Street is far more obviously Old Street, than Burberry Street is Bond Street, so less confusing.

Indeed Burberry Street sounds like a real street name.

I don't really see how it is "obvious" to anyone without prior knowledge that you can't guarantee all passengers will have. A quick search of Google Maps shows at least six Fold Streets, nothing making it obviously not the correct name for a station.

 

[Wolfie]

Part of the same advertising campaign, made with real bus parts apparently.

== Doublepost prevention - post automatically merged: 25 Jul 2024 ==

Does this campaign help passengers? Truthfully no.

Are many of the same folk complaining about it the very same people who demanded that TfL makes more money?
Absolutely!

 

[Dent]

Are many of the same folk complaining about it the very same people who demanded that TfL makes more money?
Absolutely!

You are just making a childish ad hominem attack, not addressing the substance of the legitimate concerns about misinformation on official signs.