tbtc
Veteran Member
Bus services can be changed at short notice. The Knutsford-Macclesfield service has changes numerous times over the past few months (which includes a reduction in the number of services serving Astra Zeneca) and from April there is currently no operator to run the service. You wouldn't get an announcement saying Northern are withdrawing a train service in 6 weeks!
This is a problem, whether perception or reality, people are nervous about using a service that may be scrapped/ amended at short notice. We need to have some guaranteed lengths for timetables, so that people know that the link will still be there in a few months.
(to be facetious, WSMR withdrew their services at much shorter notice though)
Bus deregulation is not necessarily set in stone. Indeed, West Yorkshire are continuing to work towards Quality Contracts. You can do bus priority but otherwise we are basically wasting our time if we have to work with the current low subsidy, deregulated system. If you want to do things properly, it does cost money.
Nothing is set in stone, if you can get acts of parliament etc. But I'm trying to be realistic here. If your wishlist starts with "get the Government to spend billions extra in subsidising buses" then it's not going to work, certainly not at the moment. There are a lot of simple things that could be done very cheaply.
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Burnley & Pendle used to do printed adverts promoting The Witch Way route. One was of a car with a dent in it saying how much is that going to cost to repair. Another was showing the saving between a bus season ticket and a car parking season ticket for Manchester city centre with a beach background, implying you can afford to go on holiday more if you take the bus.
That's a great approach - the kind of way of attracting motorists to *want* to use the bus, not bullying them with "anti-car" policies that make them resent buses - a lot of people don't understand all of the costs involved with motoring - I'm all in favour of any bus company who tries to promote their services as A Good Thing (and not just a last resort for the desperate/ pensioners).

loads of ideas I've never thought of. These will help me a lot!