lets see, you roll up to York tomorrow morning, just after 8am, and you dont have a ticket, do you jump on the next natex service and get stung for £100, or do you wait til 0820 and get on the GC service, and save £60?
I know what I would do...
Unfortunately I think that the number of people who turn up just before a GC train is due to depart and wish to purchase at that moment has, perhaps, been overestimated.
Comparison of return fares (YRK-KGX):
GC only £64
Business saver (any TOC) £122.50
Comparison of single fares (YRK-KGX):
GC only £39
SOS (any TOC) £99.50
Given the above fares, I would agree with Sir_Clagalot that someone wanting a walk-up single at that time would be mad not to go for the GC only fare! But, the big problem is, people who buy tickets in advance, people with railcards wanting a return, people who are unsure of travel plans on their return trip, etc are all unlikely to go with GC. It is worth bearing in mind that anyone who fears they may miss the 16:50 back, would have to purchase a whole new ticket to get back, as TOC-specific tickets cannot be excessed!
I'm pretty sure most people require a return, and for anyone
with a railcard the savings of a GC-only return (£64) over a Business Saver (£80.85) is minimal. To save £16 you'd risk being stranded with an unusable ticket at King's Cross after 16:50 with the prospect of having to shell out again for a new ticket to get back!
And the above isn't considering the fact that many journeys do not actually end at King's Cross, but GC-only tickets do. And then there's people who travel from places on the Harrogate, Scarborough lines etc who could get an inclusive BVR from their origin to destination, or the alternative is a combination of tickets, one of which is the GC-only fare, and if they miss the GC trains they're stuffed.
The issue over AP, is that people like voyagerdude etc travel almost exclusively on AP tickets, therefore they will never be GC customers. GC are, in effect, not even competing for this market. They've decided to let NXEC have these customers unchallenged. That's fine,
but it means they are going to have to be EXTREMELY competetive in the walk-on market in order to attract customers. With only 3 services, much of the benefit of walk-on fares is actually removed, so you can't compete on convenience. So you then can only compete on price. For anyone with a railcard, they can't really compete, so they've lost the railcard market already. The market that GC then appeals to is rather limited as a result (I'm not saying people won't choose to travel on GC, but they won't be on GC-only fares, is what I am saying. Peak-time passengers are in fact very likely to use the 08:22 as it's the first BVR train, but most of the money these passengers pay will go to NXEC).
As for Paul1609's question about north of York, I took a trip on GC yesterday and loadings are really improving a lot. There wasn't a huge number getting on at York, so I was expecting the train to be quite empty, but when I walked through the train one of the coaches was full, and a couple of others were reasonably loaded, so most of these people must have got on before York. It's certainly improving, albeit slowly. I think the market is there, but to really entice the market into using GC, the fares will need to be revised.
For journeys north of York, some GC fares should not exist, because they are higher than the any-TOC fares, so none will be sold. I like the way GC tried to keep it simple with their structure, but it is operating within an existing structure and people won't pay GC £12 for a GC York-Hartlepool return when a CDR is £9 (£6 for railcard holders). I would, given the choice, actually pay the same as a CDR and voluntarily lose that flexibility, for a GC only fare because I'd rather GC got the money than the other TOCs, but there is no option to do so
I'm also very confused about the £15 supplement that has been mentioned. By not charging it to Saver holders, and instead excessing people to BVRs, they are literally handing money to NXEC. Let's say the excess is £35 for a return, the passenger is £35 short, and GC may get £10 of that at the most. If GC charged the £15 supplement then that would be £15 if they did it one way, of which GC would get the whole £15. For a return it would be £30 (leaving the customer £5 better off) and GC would get the whole £30. It's a no-brainer, surely?!??!?!?!
