Why have so many clubs, particularly in Leagues One and Two, stopped producing matchday programmes? Bradford (Park Avenue), average attendance 400, produce an excellent full colour issue while our dear neighbours at Valley Parade, average attendance 16,000+, can’t be bothered producing anything. No printed or online programmes, not even team sheets. Avenue even produced a full colour programme for a pre-season friendly against City’s juniors.
Cost surely can’t be a valid excuse. It comes down to laziness. Just get a media studies student in if your permanent staff can’t be bothered. Over our last three depressing seasons in National League North, the Northern Premier League Premier and the Northern Premier League Division One East, every single club bar one has produced either a printed programme or, in a small number of cases, an online version. The one exception was Gloucester City.
Fans who want a permanent souvenir can try and download and store and even print online programmes. But online producers like Issuu and Canva make it far too easy for clubs to ban downloads forcing fans to screenshot each page.
Football entrepreneurs have seen a gap in the market and have started producing unofficial issues. I have just bought a programme for Haverfordwest County vs Floriana from a gentleman in Belarus. And he did an excellent job. Last season I bought an unofficial teamsheet for Port Vale vs Carlisle on eBay but decided to miss last week’s Port Vale v Cardiff game as, to be honest, I prefer games where an official programme is on sale.
On the other side of the coin, we see ludicrously oversized and overpriced issues for some games like last season’s Wembley play-offs or this seasons England v India test matches. They are far too big to fit in a pocket and then have to be stored afterwards. The official programmes for the England v Spain Euro 20 final, and indeed earlier games, were huge and didn’t even mention many of the players taking part. I ended up sending off to a gentleman in Ukraine for additional unofficial fan programmes which were much more up to date and appropriate. This was before the war. Crewe and Bromley do oversized monthly magazines plus team sheets which is better than nothing but not ideal.