I feel like in order for any operator to survive there has to be implementations introduced in order to encourage people to use the bus in favour of their car. Even the train is cheaper for a return into town from where I stay.
The bus structure of the City Centre has to be looked at in my opinion. The route to get through town should be simplified with bus only streets, bus lanes and easier access through the town centre. Argyle Street should be reopened as a road to allow buses to go straight through and easily on to Buchanan Street, with some taking the Queen Street route and others taking the road through St Enoch to prevent the long bunched up line of buses.
Travel is very expensive with fares creeping up left right and centre. First need to try and look at their costing. They will blame rise in fuel costs etc, however I remember years ago £2 returns were a thing and they were extremely popular. That’s very cheap in today’s age but little bargains would lure people back on to the buses and perhaps put faith back in our transport system.
Last but probably most important would be - the fleet itself has to be modern, clean and presentable. The public are a lot to do with this with people not clearing up after themselves/vandalism however First play a part when placing old bone rattlers on routes with thread bare seats and the floors look like they haven’t been cleaned in decades. The plug sockets and wifi were a good touch IMO, however the E300s don’t have this facility and they run on some of the most popular routes on the network so that may be something to look at too.
