A pretty minor one that is more a case of wondering at people’s lack of thought: expensively produced adverts that fail to give important information. This can range from opening hours to what they actually offer.
There is one on the Wightlink screens at the moments that shows a new (I think) restaurant and bar. It does give its website, but no other practical information appears. It starts with something like ‘only fifteen minutes’ walk from the pier’, but doesn’t tell you which pier or even which town. I know that some on this forum will say, ’Ah, but you can always look at their website’, but that misses out a crucial stage in the process. You see the advert, think that looks like a nice place to eat, see that it is in Sludgemouth, think that you will be in or near Sludgemouth, so look it up or wander past when you are there. If you haven’t realised that you are nearby, you are much less likely to follow it up.