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I was surprised at the Brand Value report that showed an increase for VM, but there you go. You don't like them, I don't like them, but some people seemingly do.

No, not a spotter, just a grizzled railwayman. The Virgin brand still seems to have some value to others, the results of the 2017 Brand Finance show an increase for Virgin Media. Whether the arrive awesome etc, impresses, you've have to commission a report to see. Basing it purely on comments...

No you didn't, but did follow up with "Not sure Virgin would even know how to change direction with their brand?" Why would Virgin change direction with the brand just because a bunch of spotters don't like it?

You can't compare here, with the general population.

That's a pretty honest answer, and I respect you for having to put up with the perils of social media like that. Don't envy that at all. I'd concur with what was said earlier. If there's info to be given, it really has to be 100% correct, especially fares information, as you are the face of the...

They've been coming in the next six months for years. https://www.space.com/38462-richard-branson-virgin-galactic-flight.html

Brave person, and good luck to you. I'd say cut the smart-arsery and just provide info. The cheeky Virgin Style doesn't really amuse people when the proverbial has hit the fan, and they just want info, not GIF wars.

As SpaceX blasted off this week, we're still waiting for the Virgin Galactic "coming soon" to happen that's being "coming soon" for years. And as for the rest of the Virgin Group, I'll leave this here... http://www.private-eye.co.uk/sections.php?section_link=news&issue=1374

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Of course it is, it's a reward for choosing them, instead of another, more expensive retailer! Your reward is instant in the form of cash, and not a point scheme. You can say that if you eek out every penny of a shopping budget, by shopping in multiple retailers, for the lowest cost every time...

Not in the same vein at all. Nothing like the same extent.

There are pluses as well. It would also add the flexibility of having a larger pool of train crew. Thanks for the reminder about O for Q. Quite possibly the best BR Era abbreviation. :D

Merseyrail is pretty much a confined network. East Coast isn't.

I'd have thought the point for there was combined train crew depots, as opposed to traction maintenance depots.

Asda DO reward customers - their prices are lower that their competitors, rather than a cashback type reward scheme that Tesco run. S/V on the other hand scrapped the EC Rewards, replaced it with in my humble opinion worthless Nectar points, AND jacked up the prices. And they wonder why it went...

Yes, they are paying this 30% more at an unaffordable cost however. East Coast managed not to go bust, and with a "better" soft product, and lower fares that passengers like.

Have they failed to deliver their part of the deal as of today? I'm under the impression that these enhancements are in the future, and so far DfT and NR haven't failed to meet their end of the deal. Perhaps you could correct me if I'm wrong.

That's the WCML franchise that tries its damnedest to prevent competition...

Thoroughly agree. The feeling a purchaser gets from a "reward" has a greater value than an auction for a seat that may or may not come off. Rewards were much more likely to drive return custom, which seatfrog doesn't.

Competition isn't my concern. Running an affordable railway is. What investment have Stagecoach and Virgin actually put in to East Coast? The IETs aren't financed by them. I guess a few seat covers count though... They've signed up for a deal, and reneged. How can you trust them again? You can't.