The issue Reform have is that even with the above, Count Binface has been much more media literate in a way in which Reform (and specifically NF) haven't been doing to the same extent.
In part as they have a much harder sell than their opponent.
Even though the comedian behind Count Binface has produced work for the likes of the BBC, that's something which is going to be hard to sell as a bad thing to a lot of people.
Yes, it may go down well with their core voters, the issue is, that for a lot of the rest of the UK (I.e. not the 25% who late June early July were saying they'd vote for Reform) probably don't care.
Why's that matter, they aren't likely to vote in Clacton?
Well, it makes it harder for the wider population take Reform seriously if their big attack is that Count Binface used to produce material for the BBC and that's why he's the establishment and even though several people at the centre of Reform are millionaires, they aren't.
Even if they are new money and "the establishment" is old money, that's not something someone who is struggling to make ends meet its going to be too bothered by. They are more likely to think that the rich are all the same, that their friends will give them money, put them up in their homes and otherwise help out other rich people
As such it'll be interesting to see what impact this has all had on the polls when they are next updated.
When Richard Tice defended the Cottrell family, saying he's known them for 50 years and boasting about them being an aristocratic family, it didn't help with the painting of Count Binface as the establishment and Nigel as a 'common man'.
I am not even sure Richard realised at the time what he had actually said.
Of course it won't sway opinions in Clacton. They're already saying it's good he knows how to make money and that it means he's a good businessman... the same thing MAGA said about Trump.
If he's able to do some dodgy deals here and there, all good, as everyone (possibly including themselves) do it.