It takes something like that to get through to some potential voters.Electoral Commission ad keeps coming up on my colleague's Spotify, I swear they say "register to vote" nearly a dozen times in 30 seconds...
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Cars have always been sold on style and aspirations, - gadgets are upselling devices once the buyer is on the threshold of signing.Lidl used to do it saying it is Leeeeee-dl. They gave up rather quickly.
What bothers me more about car adverts is not what is said but what is shown. How many have "not UK specification" or "UK specification may differ"? You should be marketing a product how we would buy it, not some other version because you're being cheap and not wanting to film several adverts!