Having been involved with the NXEA dispute, I can safely say that the public won't want to know. They will have read/listened to the (skewed) media reporting of the dispute and made their own minds up *laughs bitterly* that the striking workers are simply a bunch of greedy bar-stewards.
For all his bluster and comedy persona, Comrade Bob does at least have some media savvy and knows that they want a nice, simple, concise soundbite that the public will understand, and so he gives them that. However, from reports I heard from colleagues, ASLEF General Secretary Keith Norman didn't fair quite so well. He turned up on a picket line and gave a detailed explanation of the causes for the dispute to BBC Look East, outlining the deteriorating state of industrial relations, where local agreements had been breached, how the company was trying to palm off strings cheaply onto the workforce and individual cases where drivers had been unfairly dismissed as well as touching on the issue of pay. There was little spin and no real attempt at propaganda, just a full and honest explanation as to why the train drivers were standing around in the car park rather than out driving trains. Was "Auntie" interested in all that...? Nope. His excellent explanation was trimmed down in the edit suite to the soundbite that they wanted. Yup. Ladies and gentlemen, we are striking over pay.
It really isn't worth going to all the effort. When I was out picketing I always tried to make myself approachable to any members of the public who wanted to know more. I spoke to a few and they went away better informed as a result. However, there were still quite a few who simply drove/walked past and hurled insults without the courtesy of stopping to find out what we were really up to and neither the interest nor desire to do so.
But then, as I've said on other occasions, this really isn't a popularity contest. It is regrettable whenever the public gets caught up in the middle, but to be brutally honest whether you have the public's support or not really doesn't matter. I do think that they are owed and explanation as to why their service has been disrupted and I would never shy away from giving one, but there really is nothing to be gained by putting lots of effort in trying to woo them. Those who are interested will ask and those who aren't will hurl abuse from the sidelines.
As a postscript, the NXEA dispute ended up with the drivers accepting a lower award than the company's full offer in return for losing the strings that the company had attached.
O L Leigh