Lol
-
Our new ticketing site is now live! Using either this or the original site (both powered by TrainSplit) helps support the running of the forum with every ticket purchase! Find out more and ask any questions/give us feedback in this thread!
Great British Railways: Livery, branding and appearance?
- Thread starter Bletchleyite
- Start date
- Status
Sponsor Post - registered members do not see these adverts; click here to register, or click here to log in
R
RailUK Forums
fwsmVor
On Moderation
How about Blood and Custard again? 
I agree.
--
A quick Q: Will they be changing the station logo as well so it's all uniform?
Wivenswold
Established Member
I love the colour scheme, it's a fantastic modern take on the old BR livery with more modern tones. I like the secondary use of the red diagonal on the coach, the leading, larger red flash less so. Overall I'd be happy if all of our trains looked like that.Interesting mock up doublearrow on Twitter just posted:
XP22? Interesting (if a little nostalgic) take on the Great British Railways brand provided by the Institution of Mechanical Engineers (http://imeche.org) presumably using a GWR IET as a starting point…
All blue for DMU and EMUs again?
You do have to stop yourself and think, is this progress or just mopping up the mistakes made in the Modernisation and Privatisation plans?
A few things
I think that there should be a livery for each sector (intercity, regional, local etc)
I think the colours above contrast too much. As much as we love them, we shouldn’t force ourselves to stick with the old liveries and colour schemes.
I think that there should be a livery for each sector (intercity, regional, local etc)
I think the colours above contrast too much. As much as we love them, we shouldn’t force ourselves to stick with the old liveries and colour schemes.
Nova1
Member
Do you think we should use different colours for regions like we sort of have now
Blue ish for scotland, orange in the west midlands, green in the southwest etc
irish_rail
On Moderation
If only we were to see a coherent joined up livery scheme to run nationwide like the picture above , however I rather suspect this will not be the case.
Pete_uk
On Moderation
I'm all for keeping regional (and XC) branding. It, amongst other things, will be good for advertising and marketing.
Why? Please can you explain the advantage of such a nationwide livery? I can only see negatives.
irish_rail
On Moderation
What possible negatives are there to none enthusiasts? The current lot is an absolute mess. Nothing to bring it all together. Not even all yellow fronted anymore. The system just looks like a disparate random mish mash of different organisations each running trains in their own way.
Damaged marketing and branding. The good services get dragged down by the bad ones for a start.
Its only a mishmash to enthusiasts. How many normal travellers see that many different liveries?
I can't see any reason why the railway needs to look like one thing in branding terms - they are trains, people understand that and group them as 'trains'. No one is going to miss their train because "oh was that my train, it wasn't blue/grey so I didn't realise it was a train!"
The only people who I can see wanting unified liveries are enthusiasts pining for BR (and how anyone can pine for the corporate blue days is beyond me) and those with some form of OCD who need order above anything else.
Judging from the signage and station painting they will choose something somewhere between boring and ugly, and we will be stuck with it everywhere, for ages.
I might give the Treasury a bell and suggest that thousands of commuter trains make fantastic moving billboards and there must be some money there. At least it wouldn't be boring.
But then every time I look at a train, I'll think of a bus, and I use trains to get away from buses.
py_megapixel
Established Member
That's good, as long as this is true the other way round as well.
It's high time they started marketing bus+train[+tram/metro] as a single integrated system.
One of the big ones is an end to endless rebranding of trains when the operator changes with various bit of old livery hanging about for a long time, never mind the cost and waste involved.
You also get a more legible and cohesive transport system. In Germany for example it's clear which trains are inter city and regional, here with all different operators in different states of branding transition who knows what to look out for.
Last edited:
Endless rebranding - how often is it more often than they need refreshing anyway?
Legible and cohesive? I repeat - they are trains, people know they are trains. They look online and get a time for a train, then look at the platform monitors. They dont just walk onto a platform and ignore everything else and get on the first green one to appear.
You are also being inconsistent - first you say its good to be able to differentiate Intercity and Regional, but then say differentiation is bad.
Wholely agree. We need a sense of professionalism and togetherness, one branding brings that. The rail system is a public service not an art gallery.
The rail system is no more a public service than coach companies or supermarkets. Can you only be professional if every rail person works in the same uniform?
A railway works best as a single unit. Differences should merely be factual, not corporate. There just isn't room on a well functioning railway for true competition, so you might as well focus on the passenger experience, not the rail operator experience.
Gareth
Established Member
- Joined
- 10 Mar 2011
- Messages
- 1,505
Don't agree. We subsidise the rail system quite significantly. It's very different from a supermarket.
That's a different argument (which I disagee with but that's not for this thread).
It doesn't have any relevance to what colour the trains are.
It does because it's public perception. If they are going down the GBR route, which is just nationalisation with extra steps, it needs to look the part (the national part, not the extra steps part).
Why does it need to look the part - what does nationalisation look like? I think you are mixing up ownership with some form of ideological uniformity.
I also think you have made a few jumps from what GBR really will be.
It looks like BR. And why call it G-BR if it's nothing like BR?
The BR that believed in having multiple liveries and brands? Or the awful corporate blue BR?
Its GBR because the silvertops who are the core Tory vote wanted nationalisation (and bobbies on bikes cuffing kids round the ears etc) because they have some faulty nostalgic view of BR, because Boris wants to wave the flag, and most importantly because the Treasury want more control over the DfT shambles.
However leasing stays, TOCs stay, and the paper said that once things are more stable the more successful TOCs will get back more power over timetables, pricing etc.
Its more like the Treasury have have sent in the administrators, to stabilise the leaking ship.
But anyway thats for another thread. No one has explained why even a nationalised railway needs all its trains to be in the same colour, as though branding has been uninvented.
How was blue BR that bad. Sure, the Pacers, but a lot of other good units came out of it. Today they are seen as ancient, but back then, it was a revolution compared to what came before.
No. That’s just confusing. It’s an intercity train or it’s a regional train or it’s a whatever else train but it shouldn’t be area spefific.
- Status