For an operator thats ment to be the dominant company this cherry picking is also whats happened in easterhouse with Stageys x19.
FiGs 60, 41 and 38 have definitely taken a hit since the fastlink started, something you would have thought First wouldve forseen given the aforementioned cumbernauld withdrawls.
Interesting - as I'm south of the border I don't pick up on details like this, so it's interesting to see how the balance tips between different operators/ different routes.
In the past ten/fifteen years or so, Stagecoach have come from relatively nowhere to run a big chunk of the profitable corridors in Liverpool and Sheffield but it's been about twenty years since they had a big presence in Glasgow (e.g. MagicBus out to Drumchapel, the X8/X9/X10 via the Motorway to Pollock) - as the X19 is about the only "city" route they now run, I'm interested in how it compares/competes.
When you consider first could likely go in heavily to cumbernauld again with high quality buses at a reduced cost, with upgraded seating for more comfort...they could do more I think to reclaim what they've lost
True, but I don't know how best to - part of the problem with Cumbernauld is that the layout of the roads make it tricky to serve.
For example, I'm from Fife. The "new town" there is Glenrothes - and the long established pattern (from Fife Scottish, now Stagecoach) is to run a "town service" within north/western Glenrothes (Leslie, Newcastle etc) which then serve the south/eastern suburbs (Woodside, Pitteuchar etc) on the way to serve Kirkcaldy.
So routes like the 37/38/39 were an effective Town Service that was also the through bus to Kirkcaldy. One route ticks a number of boxes, serving different markets (the longer distance passengers going through to the bright lights of Kirkcaldy and the shorter distance ones just wanting a simple bus to their local town centre.
There’s a similar effect with Kirkintilloch, where a route has acted as a “town service” and then runs through to Glasgow (whether via Springburn or the Motorway). Same in East Kilbride, where the 6/16/18/20/21 etc (depending on your vintage) have linked the suburbs into central EK and then continued on to Glasgow.
In the case of Cumbernauld, the road layout sees most of the roads big enough for a bus to get down running in a north east – south west diagonal, i.e. parallel to the A80/M80.
That means that you can't run a "town service" from Carbrian/Seafar to central Cumbernauld and then onto Glasgow, so it becomes harder to serve some suburbs. Similarly, the "new" developments (Balloch, out towards Croy) are on the wrong side of the A80, so you're not going to run an Eastfield - Cumbernauld - Glasgow service.
Obviously you can do Abronhill - Cumbernauld town centre - Glasgow, but then that route could run that service via Carbrian/Seafar too – i.e. doing what First did with the X4/X5. But you’re not going to serve more than one intermediate place by doing that (i.e. running an Abronhill – Glasgow service via Seafar comes at the expense of running it through the town centre).
Plus, the density of some areas of Cumbernauld mean that some people live quite close to the centre, so it’d be hard to get them to pay a quid or two for a “town service” journey (compared to the relatively spread out, low density Glenrothes).
The longer distance buses (Fife services, new X36 from Stirling) do a good job of providing a fast service from central Cumbernauld to central Glasgow, so I don’t know what the best market for First to target would be. The fact that some of the “local” daytime services are SPT tenders suggests it’s not *great* bus territory – the housing on the other side of the M80 seems lower density, so potential passengers thinly spread.
None of this is First’s fault, it’s just the way that Cumbernuald was laid out generations ago, too many parallel roads, too many people living within walking distance of the central shopping area, difficult to serve with buses.
There’s also the issue that, if they provoked Stagecoach too much in Cumbernauld, that might leave them open to some competition on historically busy Glasgow corridors (that now have no bus competition).
I don’t like that First are upgrading single routes as opposed to depots like they used to. The Scanias back in the late 90s and early 00s were shared through all of Parkhead. Same with the B7LAs, B10BLEs, B7Ls and B7RLEs. Now routes are individually receiving new stock. For example the 2 was upgraded while the 61 still had old tridents. Now the 61 is receiving refurbished B9TLs while the 60 is receiving the oldest stock still. I prefer the days where they all used to share new stock
I guess someone at First has worked out/decided/ guessed that investment works a lot better with targeted improvements – hence dedicating new buses to routes like the 65, so that it is wholly run by modern vehicles, rather than spreading them all over.
Maybe the “logic” is that passengers want to know the standard of service that they will receive, so if that means guaranteeing wifi and being able to charge your phone on a half hourly service (rather than the equivalent number of buses making up a third of the PVR of a more frequent service)?
I don’t know, I’m just guessing at what they are thinking – whilst that spells bad news to passengers on non-flagship routes (e.g. the 60 at the moment?) – and you can argue the merits of that – I can see why they are doing what they are doing. Whether it works or not, I don’t know – that’s a business decision that they are taking – I suppose that the “wow factor” of seeing the distinctive new buses on the 75 would be watered down if they were sprinkled thinly amongst several routes.