I've also had a response back from my email:
------------------------- MY EMAIL ------------------------------
Hello,
I would like to express my disappointment regarding the way which your London Northwestern Railway and West Midlands Railway brands have been introduced. My primary issue is the confusion which has arisen due to the way which you are splitting and operating the franchise. Let me explain what I mean.
Before the franchise change, If I have a ‘London Midland only’ ticket and I am waiting to board a Virgin Trains service, the announcements and notices would say ‘London Midland only tickets not valid’. I therefore know that my ticket is not valid on the Virgin service and that my ticket is only valid on trains branded and announced as a London Midland service.
After the franchise change, If I have a ‘Wmtrains only’ ticket and I am waiting to board a Virgin Trains service, the announcements will still say ‘wmtrains tickets not valid’ but now there are no services labelled as ‘wmtrains’ only as West Midlands Railway or London Northwestern. There is therefore confusion regarding what exactly what a ‘wmtrains’ train is. If I have a wmtrains only ticket, how do I know before I get on that the service I’m getting onto is a wmtrains service. The answer is that it’s pretty much luck and being in the know about the the way the franchise has been changed.
The announcements on board trains make it even more confusing because you can board a train with West Midlands Railway on the CIS display but the audio announcements inside the train say ‘welcome on board wmtrains’! Perhaps a better way to resolve this issue is to have the West Midlands Railway or London Northwestern Railway elements controlled via the train headcode?
The answer to this issue is simple, remove the “wmtrains” element from tickets and trains and market both parts of the franchise completely separately. Passengers simply do not need a third new company name to contend with. Simply state on trains as a reminder that the franchise is part of the wmtrains group.
My secondary issue is regarding the liveries of your franchise. Your new liveries are, in my opinion, simply horrible. The Northwestern livery is too similar to southern rails livery (creating yet more confusion at stations south of Milton Keynes).The orange, white and purple combine and clash very poorly and appear very ‘busy’ and complex.
The previous London Midland livery was very smart and looked very inviting with simple shapes, consistency and bright colours. I’m also disappointed that the new livery does not show the first class ‘yellow bar’ over the windows that many TOCs use. The lack of a full yellow front is also disappointing, I felt that the previous yellow sections on both liveries suited the trains better.
Thanks for reading my comments, I hope you take them into account. I fully appreciate that the franchise is very much a ‘work in progress’ as the teething period begins. I am confident that by correcting these issues and by respecting the strides the outgoing franchisee made, your franchise can become a success.
------------------------- WMTRAINS ------------------------------
Thank you for your email.
I do understand the confusion with the two brands falling under the operator West Midland Trains. The idea is that in the future they will be separate - Birmingham, Coventry, Wolverhampton services and stations will be run by an authority/authorities within the West Midlands. Between and until then, we are sure it will catch on.
Your comments about the livery is noted. It's too late to change the branding now, but it may be reviewed in the future.
At the moment it is all new and as you said we are at the teething stage. With feedback from passengers such as yourself, the train crew, and station staff we will hopefully be able to offer a smooth and less confusing service.
Thank you for your suggestions.
Kind regards
WMTrains