Any further information on Newspaper and Magazine prices - is it the price on the cover that stops them profiteering on these ?
They make enough as it is. In my last job, we sold our magazines for £3.95 and only get around 50% back. Okay, so the rest is split between WH Smith and the distributor (owned by the same company as the Daily Mail - urgh!), but that's still a fair bit of money from what is/was their core business - not that you'd know by the other crap they sell within the high street stores (travel is somewhat tidier).
And, you have to pay WH Smith to carry your magazine in a lot of outlets, especially Travel, and are expected to do promotions (sounds rather like Tesco!) regularly - otherwise, come their regular reviews, they'll drop you.
By the way, while you're all here - would you like a slab of Galaxy chocolate for £1?
Newspapers and Magazines are supplied on a Sale or return agency basis (ie unsolds are sent back to the publisher and the retailer only pays them for the actual sales), where the retailer never actually owns the stock he sells and this allows the publisher to dictate the price.
Mostly correct, but smaller publishers probably don't get the unsold issues back (we didn't). They're supposed to be pulped, but I am sure they find their way to other locations - and end up on market stalls!
A publisher can dictate the price, but WH Smith and the supermarkets are making money from each sale and will, erm, 'influence' the price to make as much money as possible. If they aren't making much, especially on a specialist title with a fairly low circulation, they may drop you come their review - or ask, as is more likely, for a fixed payment to keep it on the shelves. If you want a good shelf position, you'll pay more too.
Supermarkets seem to outsell WH Smith for newspaper and magazines now, but travel outlets obviously do well because they have a captive market (especially the airports) and people are bored. However, in the future people will be less bored as they'll read their stuff on a Kindle/iPad and prefer to play Angry Birds and the like than pay £5 for a mag full of adverts!