The SNCF element makes it interesting. They won't want to take a back seat.
As long as we don't get silly branding like "Ouigo".
I also see HS2 Ltd has awarded the electrification design contract to SNCF Réseau (suppliers will bid equipment against the design).
So is Virgin's bid called Virgin Stagecoach Ltd or West Coast Trains Ltd or something else like that?
Is it possible that the Stagecoach consortium wins the award and has a rebrand away from anything company specific? I.e. West Coast Express or something? (just an example, I realise there could probably be some excellent and creative names).