Some of the comments are absurd. Mr Cheek in particular, I politely request that you consider improving your attitude towards others when posting on this forum? If you wish to continue write such posts, perhaps you could consider doing so on a different forum.
Anyway, on to the article. I read it (briefly) and I hope they win. Yes, they were in the wrong in terms of what the rules say, and yes they should be charged a fare (but what fare is fair is debatable). But just because the rules are on Virgin's side doesn't make it right. While reading the article I also came across
this, and I would encourage anyone on the wrong side of ludicrous rules or laws to challenge them.
In the case of the Coventry-London journey, the full Anytime fare (taking no consideration of the original fare paid) is hugely expensive, and it will seem like a 'penalty' to almost any right-thinking person. Of course we all know it's not a Penalty Fare, but it's penalty fares through the backdoor and in all but name!
We have no idea what the attitude of the customers or the guard was. It is quite possible that, while technically in the right to charge them, the guard was rude and acted like a bully, as I am aware
some Virgin guards are. If so, Virgin really can't claim the moral high ground here.
It is possible that, if taken high enough, a court may rule that charging a full fare of such a high amount is disproportionate (the cheapest walk-on ticket for that journey would have been a
lot cheaper, especially if a Railcard was held!) and the lack of consideration of the original ticket may or may not have been tested in court.
I do hope it goes to court and I do hope a much fairer system results. Such as, charging the lowest out of: the cheapest walk-on fare that would have permitted the journey (on top of the Advance fare already paid) OR an excess to the full anytime fare (taking into consideration the fare already paid).
It seems highly unlikely that they would be "trying it on" as they argued over it for 90 minutes at the station. If they were in a rush to save 20 minutes they would not have done this.