I appreciate that this is a fairly new thread, but interesting that there's not been the same "outrage" at Virgin converting a "First" carriage to "Standard" that the FGW thread got. Maybe that's because of different markets, maybe that's because it's obvious that Virgin got the balance wrong on the initial 390s?
As for other things, an announcement like this is always a tricky one when there are a lot of longer term problems - which such a short award isn't going to be able to tackle.
More stops at Milton Keynes sounds a good idea - though enthusiasts seem more interested in stopping 390s at Trent Valley stations than the busy/growing market of MK.
Surprisingly the RMT think that this stability (keeping the same operator for a few more years) means that jobs are threatened:
http://www.rmt.org.uk/news/rmt-on-news-of-virgin-west-coast-extension/
Mick Cash RMT acting general secretary said."The collapse of the tendering process on the West Coast has allowed Virgin to bully themselves in to a monopoly provider position, hoovering up repeated extensions while the public sector option is ignored.
Rail franchising is a one way ticket to the bank for greedy shareholders as these companies promise the earth and deliver just the bare bones in the interest of profit while fares surge and jobs are threatened . As the great private rail rip off continues, RMT's campaign to stop this scandal steps up the pace "
...at least the RMT can stop the argument that "Nationalisation must be good because the publically owned DOR is paying a premium to the Government whilst private TOCs are taking subsidies" - given that Virgin will be paying a few quid in premium now.
Also, no mention of how Virgin *and* Alliance can serve Blackpool at the same time? Does that make the Alliance plan dead in the water?