While sales volume of BEV cars are steady, the growth in the sales volume of BEV has stalled in the USA and UK.
How many BEV owners use their vehicle as a second car with an IC car as their primary car?
How many BEV ownersare returning to IC cars now and in the near future?
EV sales stall (The Guardian newspaper )
EV sales are up 10.6% on last year (year to date numbers for the first quarter), whilst overall car sales numbers are up 8.4%, so EV's are out performing the overall numbers with Petrol at +6.7% and diesel -25.3% so it's unlikely that many are returning to IC cars.
The other thing to note is that the 22,700 new EV's are almost certainly ultimately replacing (by which I mean a new car is being brought to replace a newish car, which is replacing an older car and so on until the last vehicle gets scrapped) an IC car, as the number of EV's being brought (say) 15 years ago was almost zero, so even if the number of new EV's was falling a little the total number on the roads would still be rising by quite a margin.
Having read the article the selected data was quite specific. The key one being only seeing 0.3% increase in market share, which is true for the first quarter. However Hybrids aren't much better at +0.6% and Plug in Hybrids were +1.4%, so there's no big shifts with any one fuel type.
It sounds very much like they want government to give them some money to do what they should be doing anyway (i.e. selling the pre defined percentage of EV's).
How much money are Honda losing if the car is sold "as new" very few miles, for £30,000?
Noting some of those cars have only 500 to 1000 miles from new and are down £15,000, £15 to £30 per mile in depreciation,
If Honda are selling then new they have to charge VAT, so the price of £45,000 could be reduced to £37,500 without any "loss" to the company if the can sell it as used, based on your calculation that means it's £7.50 to £15 per mile.
Likewise, if some are willing to pay £45,000 anyway but you can sell a few more by making it look like the person buying it is getting a significant discount when actually you're seeking the non discounted car at a price point above your break even point they Honda could still be making money - yes not as much per car but maybe more overall.
For example if you can sell 100 at £45,000 and 200 at £30,000 and your brake even point is £28,000 then you'd have to get 54 of those 200 who got the car at the cheaper rate to buy the full priced car - which is unlikely to end up with more money.
Part of the "lackluster" improvement in market share could be car companies underpinning the Diesel and Petrol sales by selling off stock before they have to push EV's (that's speculation, I've got no data for that).