London has more passengers than it did before privatisation using far less subsidy.
Have you got any facts to back up that assertion?
The real question is whether the extra money provides benefits that justify the expenditure. No doubt nobody will ever agree on that. One side of the political spectrum will point to declining ridership and fewer route miles; another lot will say it's brilliant, Burnham is the best and hate crime incidents on buses have gone down by 75%; the final lot will say Starmer has ruined it and it would work fine if only we fully renationalise the bus owning groups, increase pay for drivers by 70% and Free Palestine.
Nearly spat my tea out with the last line -
No Pasaran!
I've kept out of this and watched with interest but my two penneth...
Image/livery - You can fully understand why they've elected to replicate the tram colour scheme in the pursuit of an integrated system image. FWIW, I think it's quite a dull image - the yellow is rather washed out and the contrast with the Merseytravel yellow and black is quite pronounced. We can all understand the Bee connotation and it has greater significance after the Arena bombings. Whilst I know that many folks outside the city boundary are still proud of their local roots (i.e. they don't live in Manchester, they live in <insert name of nearby local town>), I don't see any great issue with the Bee and it being a Manchester symbol. It's subjective but I think they've missed a trick in having a really strong, eye-catching image.
Reducing Costs - Let's look at where can cost benefits come from? There is a very limited amount of competition/duplication experienced on road. There's potentially a bit of overbussing on the Oxford Road, and the skirmishes in the Swinton area. Other than that, there really isn't some massive peace dividend to be gained. As we've seen in the last couple of years, Go NW had a battle to remove the archaic terms and conditions from its staff but Stagecoach grasped the nettle in the early days and, as we know, the driver market is such that savings aren't readily to be had.
Another area is by "sticking it to the man" and simply ratcheting down margins (if indeed that is a cost) through the agreement of compulsory tendering. Again, like the peace dividend, this seems seductive with thoughts of a load of fat margin to be redistributed. Whilst Stagecoach has returned good margins historically, other businesses haven't and so the idea that moving to franchising will unlock a load of cash simply isn't the case. Moreover, all businesses need to return a reasonable margin and the difference between what GM operators make vs. those margins in London isn't that great. In addition, the punitive penalty charges that London makes (and indeed are common in public sector procurement) mean that businesses simply build that risk into their commercial and operating models so major cost savings are unlikely to realised.
What other options are there? A widespread rationalisation of links whereby existing services are truncated and people funneled onto tram and train is difficult to swallow (loss of existing links) and is the capacity actually there in peak?
All of this without the cost of funding the TfGM administrative apparatus to manage the whole process.
Increasing Revenue - the most virtuous circle is to grow your revenue and have more passengers spending more money. Again, you have the seductive idea that if you reduce fares, patronage will grow to fill spare capacity and even fund additional capacity. Were it so simple, commercial operators would be doing that surely, it being in their interest? Of course, part of the justification for this is the reduction of fares to the majority of users so upping fares is a non starter.
Alternatively, you can attract other revenue to fund improvements in the form of taxation (see earlier attempt at congestion charging) such as workplace parking charges. How palatable that will be, you can only guess.
There are other funds available from central government. GM has secured some of this; there is some in the BSIP but much of the remainder is allocated to fund capital expenditure, not ongoing revenue support. There could be a way in which revenues could increase and costs reduce. Make services more attractive simply by being able to speed up bus services through improved priority. Improved timetable resilience (and not sandbagging of schedules) provides greater passenger confidence and reduces the time differential with the private car to help improve revenues whilst faster times can reduce resources and costs. Whilst GM has funds for additional bus priority, previous failures to tackle this and the reticence to upset car owners mean that we are left with the current piecemeal approach.
We all want better bus services; I had two spells living in GM with my local operators being Arriva/Stagecoach (probably narrows it down) of which the former was not great, and then after time away, I had First and SLT as my local firms, so I know the variability of service quality. However, "London style" buses come with a very large price tag and I'm not seeing how Andy Burnham (who I actually like) is going to square the circle of better, cheaper services without doing something to upset people (taxation, restricting road usage). Once the bogeyman of bus barons is gone, where next?
Sorry for the long post