No, you are actually trading some visibility of your buying habits to get a discount. In reality, that information along with the same from many others gives RT he company better visibility of their customers buying habits. Some customers eschew that offer, yet quite happily give up information about their movements through the store from their mobile phone and get no price benefit at all. Those who really think that such detail about their lifestyle is that precious need to turn off their mobile phone, walk to the supermarket, pay using cash only, wear inconspicuous clothing and not engage with anything that the store does in promotions. All that to pay higher prices!
Oh I agree the storoes are watching us. I see vouchers for things I never buy !. For me the near 50% reductions on certain items for using their "loyalty" (id) card seems rather dramatic so I feel some of the deals will be loss leaders.
One that interests me is Marstons Pedigree Beer/Ale in 500ml bottles (its my favourite).
Since about 2020 the price has occasionally dropped to £1. Over the same period the normal price has gone up from £1.50 iirc to £2.50 now and I think a high of £2.75 recently. There have been offers of six for £10 so £1.66 each. I bide my time and only leap when the price hits £1 - as it has a long shelf life I can buy at least six months worth.
This year I was increasingly concerned that the £1 price mark was a thing of the past. But it has appeared at least twice already in 2025 but I feel the difference is getting too great. It has just dropped to £1.25 (50% off) So I am stocking up as the Best Before Date is 31 October 2026. With the stocks (hoard) that I already have I will not be touching it until next summer or late spring.
When/if it comes down to £1 I will kick myself.
I should add other beers used to drop to £1 at the same time- not sure any have shared the £1.25 price point this time.
Don’t overlook those with large volumes of cash that really need to go under the radar.
The more we get taxed then the more inclined people will be to use cash and receive cash.
I do most of these, although I don't carry a 'phone and use the bus, paying cash, but not directly because of a reluctance to let the supermarkets know what I am buying as they always have the record from the tills, even if they don’t know who I am (Just the Snowman in Morrisons due to my shapeless hat). What some people (I know I am not the only one) do not want is to have our details floating about on various websites, which are liable to be hacked. I know it is unavoidable to have your details on some sites, but the fewer, the better and for preference only on those that are most likely to have good protection.
Yes, I do know that even some large, potentially reliable, companies have been hacked, but I think that you just have to accept that you can’t eliminate the risk entirely and this is how I minimise it. I have a couple of friends who have had to spend a lot of time and energy sorting out problems and ended up out of pocket due to hacks. For that I am prepared to give up 20p. on Supa-Choco Deep South-style Lard Burgers.
I walk to the store - its my gym alternative.
I am probably very well known (eyeing up the soon to be out of date treats).
I agree with keeping my sharing of personal details to as low as possible. So I have a few throw away email addresses for things I am not sure of - trouble is if I then get keen on one of them I have to change the id/recovery-email or often just live with all the trash I get in my inboxes because there are some emails I want.
My main id is my Morrisons More Card. They are probably fed up with my being quite mercenary (or am I kidding myself).
I wonder if one day they will ban me (or my card) ?.