Yet another kind of fish? -- sorry !Hessle in the East Riding of Yorkshire is another settlement with industrial connections to chalk whiting.
Hessle holds an annual, originating "way back" -- though in the case of this settlement; lapsed, then reinstated in recent times -- Feast: annual "fun day(s)": Hessle's one, taking place around Whitsuntide. There is a similar tradition in Horndon-on-the-Hill, Essex (between Tilbury and Basildon): its annual Feast and Fayre, at the last weekend in June.