Shocked to only just find out the M92 didn't stop at Edinburgh Airport, thought the M92 had already covered that. But they appear are going up against McGills proper rather than just Flixbus from what it seems, and creating an extended FLY. I wonder how they will respond.
It would be interesting to see whether they would retry a 901/906 again, but I doubt that probably that it's difficult to find contractors that aren't either dodgy or McGills (as with the previous contractor who had it until it was eventually cancelled after McGills ran it off with their 576/7), only way I see something possible like that is with a Dunoon-Glasgow service via Western Ferries operated mainly by WCM, and even then I think though it's more plausible, despite the demand and support from local government, is still unlikely, plus I doubt there would be through ticketing given the managing director of Western Ferries seems to really like car dependency, but hey I guess that means more profit for Western.