That propaganda piece being about LNER - not GWR.
The moderators created separate threads about the trains for each route, so why are people blethering on about LNER seat covers in this thread, rather than this one?
https://www.railforums.co.uk/threads/lner-azuma-class-800-801.170436/page-14
or this one
https://www.railforums.co.uk/threads/telegraph-article-azuma-seats.174906/
or even this one, from earlier in the year
https://www.railforums.co.uk/threads/seating-and-comfort-on-the-ieps-vs-hsts.160789/
We established a long time ago that some people do not like the type of seats fitted in Class 800s and 802s.
Many other threads on this forum about other types of seat on other trains have also established that someone, somewhere, has got it in for just about every type of seat currently in use on the British railway network.
Seating comfort is entirely subjective and a matter of personal preference. People endlessly repeating their own preferences here will not change that - nor get the DfT to change the seats.
Perhaps further discussion about LNER's fabric choices and related spin, and seats in Class 80x trains generally, could be confined to one or other of the threads I have linked to, so the rest of us get a rest from the same people saying the same things about seats over and over in this thread?