I travelled on one yesterday, 05:53 Plymouth > Paddington and 20:06 Paddington > Plymouth. I guess by now it's just personal opinion, however I do find the seats, especially in standard class, to be very hard. The ride quality isn't that great either, with my laptop and other bits on the table constantly being thrown around even at low speeds (such as Newton Abbot to Totnes which is mostly 45 - 60mph)
Again, this is probably a matter of opinion, but I find the lighting to be quite bright and harsh, especially at night, compared with the auto dimming lights in the first class on their HST's.
In first class, it's the small things that do really make a difference, for example, not having curtains, or any kind of carpeting on the bottom half of the walls really does make it look very basic. There does also seem to be a tonne of announcements, both automated, and then live, I did notice as well that the customer hosts kept trying to contact each other via the PA system, saying things like "Can person X in the front set answer the next IC call"
Finally, whilst yes under the wires they are very fast, I noticed that from Reading onwards towards Plymouth we were really struggling to do anything like line speed and as a result kept loosing time between stations. I don't know if this is a common issue, but particularly Westbury > Tiverton Parkway we barely seemed to go about 75 -80mph where as the line speed for that section is normally 100 or around that. (Note the 21:06 behind us was a HST and didn't seem to loose any time, arriving in to Plymouth 4 early.
All in all though the journey was pleasant enough, the guards seem to like working them, although the amount of staff required now is incredible. 1X Guard, 1X Driver, 4X Customer Hosts, compared to the days of old when it was 1X Guard, 1X Guard, 2X Customer hosts (if you were lucky)
Finally, to end on a good note, it looks like LNER are going to start slowly introducing IEP seats on their 225 sets! (: (Credit to the picture to John35069164 on twitter)