OK my attempt at humour fell flat.
But seriously, what I don't understand is the perceived benefit of keeping FirstBus more or less together as a on-going concern. Making an offer they won't refuse, perhaps restructuring and and breaking it up, fine.
Similarly if First Group want to create a (temporary) holding company to see out the major local authority contracts until they expire. Otherwise I can't see a synergy (to use their buzz word) between Glasgow No.2, Leeds ("the crown jewel") and Bristol. Though perhaps there might be more of a synergy with their American contract operations?
For the rest why should a competitor do any more than register competing routes and wait for First to wither on the vine? There's plenty of precedent, and now we know First are looking for a way out. Subject, of course to anyone daft enough (a Scottish Council perhaps) to make First an offer they can't refuse. (Though I have to say I don't think rationality is First's strong point: when a well-respected competitor launched competition on a little used estate route, the local First OpCo response was to increase frequencies, causing themselves even more difficulties with their lack of resources).
First, obviously, are after the best financial deal they can get. Realistically that is minimising their residual liabilities. What I find it hard to see is the benefit to a trade buyer. What does a Fund Manager want with running buses on an on-going basis? Haven't we learnt anything from First? In the interim what room do First have to make any terms sufficiently attractive? They haven't been able to so far.
But coming back to the present, I assume the First Board have done enough to save their skins this time? They just have to deliver on their promises, or perhaps make their excuses (what, again; are their shareholders idiots?)