A New Year teaser. Do First Bus have any business acumen?
Yes, they can win tenders, by the simple cowboy tactic of undercutting everyone else, no matter what the consequences. And I know that Giles pops up to enthusiastically take the credit with a shopping list of their local successes each year, but I still can't work out whether it's just opportunistic or there is some national strategy that lies behind it? Necessity, maybe.
Otherwise it seems to be a waste it or withdraw it mentality. They simply aren't competitive with any realistic opposition, so they have to either throw-everything-at-it in an effort to persuade the opposition to keep out; or if the opposition persist, then sooner or later withdraw. The business can only go one way, shrink. There are no growth prospects, and neither the resources left over, nor more importantly the will, to try. Isn't it really the cowboy tactic? No strategy to speak of. They are never masters in their own house. Where First thrive, Cornwall, Leicester?/perhaps Norfolk/Suffolk, Wessex and Hants, bits of Manchester and Leeds/York (I don't know about Bristol or South Wales) it's generally because the opposition have topped themselves or don't bother, or Local Government is saving them. It certainly fits the local OpCo in Essex, pattern.
I'd love someone to argue and show I'm wrong, but rather I suspect I'm in (like their passengers) for a long and fruitless wait!