I think the thing that could break Mcgills hold there is definitely new buses on the 9s. If they ever did feel like challenging though it's got to be using Silverburn as a route through to Barrhead. Mcgills 3 is only every 30mins and the 395 is 1 an hour. An extension to the 10 could be used for that
Part of me says new buses for the 9/9A yes, but part of me says no.
YES-
Competitive advantage, however McGills already have a very decent service with a mix of well presented Wright Eclipses and Mercs.
Customer creature comforts, USB chargers would come in handy as its a slow bus journey along Paisley Road.
Those pink Eclipses are tired, the seats are well worn. Wrights Body work and a good well tuned and maintained Volvo engine are a good combination, but they can't go on forever.
NO
Cost- high costs of purchase in a very tough financial climate.
Competition- McGills and First are currently offering cheaper Day or Return tickets- this must be eating away at the profit margins of both companies. Theres other routes they could put brand new expensive buses on and recoup costs quicker to please the accountants. The myth of people thinking a bus is making money because it's half full needs to be broken. The harsh economics of running buses is lost on a significant amount of the general public.
Your run of the mill customer will not care if the bus is brand new or not. The refurbished Geminis on the 61 show that you can take a timeless design- the Gemini and heavily refurbish it, put private plates on them and fool a lot of people into thinking they are new at a fraction of the cost of new. How many customers really care about the age of the bus? As long as its getting them from A to B, the average customer who wont care about whether its an MMC or a B10BLE or a PS TYPE, ALX400, an ex London Trident or a Gemini Mark 2. If the Eclipses for the 9/9A at the same time of the cosmetic external work had the interior refurb of the Geminis you would undoubtedly have got a better end product on the 9/9A- but would it be justified especially by the bean counters and trying to justify the expense to Group HQ?
At this stage of competiton on this route - it's very mature and goes right back to deregulation and even before that.
You will have people who will travel with McGills because they like getting change and travel on other McGills services in Renfrewshire, and people who will travel with First who travel on other First services in Glasgow and like the marginally quicker journey due to the use of vaults. Some will choose First as they also run the N9 and First can get you into Glasgow from Paisley much earlier first thing in the morning than the 38 and the last 9 from Glasgow is later than the last 38 and there's the N9 at the weekend, some will choose McGills because they are more frequent between Paisley and Glasgow. Others will stick to one operator as they dont like the other operator for whatever reason. First customers will use First as they have always used First and might have used Strathclyde Buses years ago, McGills Customers could have used Arriva or Dicksons of Erskine in the past.
Its one of the very few routes in Scotland where competition has survived- and long may it continue.