'Desperate'? Oh please, it's a discussion on an internet forum about railways. I don't tihnk anyone is getting 'desperate')
It makes your point look pretty weak when you have to exaggerate that much to try to make it.
If the 40p ticket was 60p it would probably still be purchased. I've mentioned it before but as delighted as I am with the £7.50 Advance Single I have from Birmingham to Euston, it is bonkers cheap. I'd still have bought it at twice the price. As would almost everyone. I bet there is nobody who would consider £15 one way to London too expensive. So remove the comedy-cheap fares and put the extra revenue generated into reducing the higher fares.
Yield management is not an exact science and its not always right - its impossible for it to always be right. Otherwise you'd never find anyone on a wedged Voyager with a cheap Advance. Which you do - frequently (Provided they are lucky enough to travel between two stations XC actually offer Advance Fares from which don't cost almost as much as a walkon single, obviously).
If TOCs could happily double the cheapest ticket prices and see no loss in sales then I'm sure they would, believe me (aren't the same TOCs being criticised for being too greedy on this thread?).
Some of the cheapest fares are there because that's all that some people will pay (and also because, let's be honest, advertising the small quota of cheapest tickets is good cheap advertising for the railways - it works for airlines etc).
Do you realise something? A season ticket from Colchester to London Liv St costs about £5492 a year. That is £105.61 a week, which is £15 a day. Tell me how you could possibly drive to and from London and park for that much?? Answer is you CAN'T, so stop shouting that rail fares are excessive because they aren't!
The problem is that people consider the train cost as a lump sum like the £5,492. It's like that "Doctor" Gillian McKeith programme where she showed people all of the junk food they ate in a week/ fortnight/ month (can't remember) on one table - it looked obscene. But people don't eat that all at once. Similarly, they don't pay their motoring costs all at once - they pay £50 to fill up the car every week or so, they pay a couple of hundred quid for an MOT (and the inevitable repairs), they pay for upkeep/ RAC/ speed camera charges/ parking tickets... drip drip drip. Rail always looks more expensive in comparison (even when it isn't).
How many people commute seven days a week and never take any holiday? For a more typical person working a five-day week and taking the statutory minimum 28 days holiday, the daily rate is £23.67
How many people never use their season ticket at the weekends?
Exactly. The argument that the train operator's profits are small and therefore negligible enough to 'not be bothered' about recouping is completely
redundant and has no credibility to it.
Let's take east coast for example. They made £195.7 million in profit in 2012. All of which is apparently reinvested into the railways because it is run by the state.
£195.7 million. That could buy 39 new Class 185s. That is from the profits from a single operator (admittedly perhaps one of the most profitable) but still.
How an earth do you justify your statement now?
Instead, money is
constantly siphoned away from the railway and we have crap like pacers running on what may have been the greatest railway the world had seen. Dave1987, if you think the current system is better for investment; I am sorry but I am going to have to say you are deluded.
There have always been some profitable routes - the money for which is used to subsidise other routes. The money taken out in TOC profits is not enough to prop up unprofitable TOCs like ATW and Northern though.
Pal, the railways are subsidised 4 times more than what they were in BR days - from the tax payer. Private monies has not propped up the infrastructure around the country.
Is that adjusted for inflation?
If not, that's meaningless.
Electrification is not really that benefcial to Joe Public. Sure, it gets rail enthusiasts excited but generally speaking commuting from A to B, it matters not whether the train is diesel or electric. Travelling on a Class 313 is not exactly a world away in terms of comfort and ambience from travelling on a 150
Well, there are generally more seats on a 313 - and one of the main practical benefits of electrification is longer trains (e.g. Pacers replaced by 319s).
I think that Mr Public will appreciate that when it happens.