I think the dial needs slightly turning towards innovation though. Not by much but very slightly and I think many managers try not to take risks for fear of repercussions if it goes wrong.
Yes, I agree, but fear the time to do so may have passed. The Stagecoach Falcon service seemingly suggests there may be previously untapped opportunities out there, but that is an outlier and I suspect such potential routes are few and far between. Unfortunately, I expect a combination of ongoing uncertainty because of the pandemic and what the post-pandemic economy will look like, plus (rapidly) escalating costs and labour shortages mean that in the short to medium term at least battening down the hatches and an even more risk averse outlook will prevail.