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Ember: Electric coach service

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Strathtay 260

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The E17 is now primarily using TCe12s (the 12m coaches) instead of the GTe14s which probably tells you how "well" the E17 has picked up over 6 months
It isn't due to demand. It's that the E17 uses the least amount of battery of the Aberdeen routes therefore it makes the most sense to use the TCe12s taking some off the E7, which GTe14s are suited to purely because it requires significantly more luggage space as it serves Aberdeen Airport. However both routes will still have a mixture of 12s and 14s.
Ember don't really do advertising I have noticed
They don't due to advertising and never have done because they think the bus is an advert itself.
They keep saying they are a tech company that just so happens to run coach services
I'm not convinced they "keep" saying that. They just aren't a traditional bus operator which is true.
 

johncrossley

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Flixbus are regularly criticised for not doing advertising but they seem to have conquered nearly all of Europe's coach market. Traditional advertising (TV, radio, billboards etc.) maybe isn't as effective for the likes of Ember and Flixbus.
 

RomeoCharlie71

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It isn't due to demand. It's that the E17 uses the least amount of battery of the Aberdeen routes therefore it makes the most sense to use the TCe12s taking some off the E7, which GTe14s are suited to purely because it requires significantly more luggage space as it serves Aberdeen Airport. However both routes will still have a mixture of 12s and 14s
Ok, but whatever way you look at it, it's obviously not busy enough to justify the GTe14s all the time
 
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Edinburgh
Ember have announced a new E21 route between Inverness & Portree starting next Wednesday.

Link: https://www.ember.to/news/#new-portree-to-inverness-service-30-sep-2026

Quote taken from Ember's website:
30 Sep 2026
New Portree to Inverness Service
On Wednesday 7 October we're launching a new route between Portree and Inverness. There will be one return service per day, leaving Portree late morning and returning from Inverness mid-afternoon. It will run seven days a week.

This new route is on the live map so you can see exactly where we'll stop. Initially, there'll be some restrictions that only allow longer journeys on this route. In a few months' time we'll remove these restrictions to allow journeys between all stops, including within the Isle of Skye. We'll be adding some more stops to this route then too.

Tickets are on sale now. See you onboard soon.
 

CMBS

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Ember have announced a new E21 route between Inverness & Portree starting next Wednesday.

Link: https://www.ember.to/news/#new-portree-to-inverness-service-30-sep-2026

Quote taken from Ember's website:
Only once a day, I imagine they are struggling to find drivers there? Were they not also going to extend it to Uig? What I thought from the hiring info, but time will tell if it gets added once its registered. Timing matches with the 915 from Uig to Portree (minus the 15 minute wait) almost perfectly so I'd imagine this is the case
 

CSB0241

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Funnily enough I predicted an Aberdeen to Fraserburgh/Peterhead service would happen

Don't know about it but I'd imagine its a Glasgow to Fife service considering they are recruiting in Fife at the moment, The X24/7 already stops in Forth Valley Hospital.
Citylink are launching a new service M6 from Glasgow to Aberdeen via Falkirk & Edinburgh Airport from late October so I’d imagine it’s something vaguely in conjunction with that. I am aware that Ember are very keen on trying to compete with the car over other coach companies, but with the E19’s Broxburn journeys being very similar to the 902, E20 being a very near replica of the AIR, & the E17 basically just duping the X7, among others, I find it hard to believe that they don’t wish to compete with other operators at least a small bit.

About time there is a Bus Station created at the airport now. The coach stances have been used a few times for this purpose.
I’m personally of the belief that coach stances & bus stances should be swapped around - whenever I’ve been passing the airport I’ve never seen more than 2 of the stances in use at any given time whereas the entrance to the service bus concourse is near enough chock-a-block with Stagecoach Jet7X7 & Ember routes, with the occasional Xplore Dundee Tourismo. A couple stances extra would maybe need bolted on for capacity reasons, but otherwise I think it’d be at the very least somewhat better.
 

tram21

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Only once a day, I imagine they are struggling to find drivers there? Were they not also going to extend it to Uig? What I thought from the hiring info, but time will tell if it gets added once its registered. Timing matches with the 915 from Uig to Portree (minus the 15 minute wait) almost perfectly so I'd imagine this is the case
I'd imagine they'll expand Skye services pretty quickly.

Am surprised that the service is based in Portree rather than in Inverness. I guess with the new depot they can run loads of Skye services. And my goodness does Skye need better bus connectivity!!
 

CMBS

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I'd imagine they'll expand Skye services pretty quickly.

Am surprised that the service is based in Portree rather than in Inverness. I guess with the new depot they can run loads of Skye services. And my goodness does Skye need better bus connectivity!!
What are the chances of running a Skye to Lochaber service via the Mallaig-Armadale ferry? Slightly longer but saves on mileage. Twice a day at most with connections for Glasgow/Edinburgh
 

Spsf3232

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21 Apr 2016
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What are the chances of running a Skye to Lochaber service via the Mallaig-Armadale ferry? Slightly longer but saves on mileage. Twice a day at most with connections for Glasgow/Edinburgh
Very remote. Summer time capacity is an issue on that ferry and winter time will be an issue with services running.

Your better solution is to run a service from both ends to connect with the ferry which already run
 

Buzby

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Considering the number of miles covered by their fleet, I doubt anyone is worried (except perhaps their insurers who will no doubt make adjustments).
 

Class 317

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Cotswolds
Flixbus are regularly criticised for not doing advertising but they seem to have conquered nearly all of Europe's coach market. Traditional advertising (TV, radio, billboards etc.) maybe isn't as effective for the likes of Ember and Flixbus.
Lots of advertising for both online on social media and other sites.
 

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