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Ember: Electric coach service

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RailUK Forums

Strathtay 260

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Joined
25 Jul 2024
Messages
270
Location
Scotland
The E17 is now primarily using TCe12s (the 12m coaches) instead of the GTe14s which probably tells you how "well" the E17 has picked up over 6 months
It isn't due to demand. It's that the E17 uses the least amount of battery of the Aberdeen routes therefore it makes the most sense to use the TCe12s taking some off the E7, which GTe14s are suited to purely because it requires significantly more luggage space as it serves Aberdeen Airport. However both routes will still have a mixture of 12s and 14s.
Ember don't really do advertising I have noticed
They don't due to advertising and never have done because they think the bus is an advert itself.
They keep saying they are a tech company that just so happens to run coach services
I'm not convinced they "keep" saying that. They just aren't a traditional bus operator which is true.
 

johncrossley

Established Member
Joined
30 Mar 2021
Messages
4,440
Location
London
Flixbus are regularly criticised for not doing advertising but they seem to have conquered nearly all of Europe's coach market. Traditional advertising (TV, radio, billboards etc.) maybe isn't as effective for the likes of Ember and Flixbus.
 

RomeoCharlie71

Established Member
Joined
18 Sep 2017
Messages
1,858
Location
Scotland
It isn't due to demand. It's that the E17 uses the least amount of battery of the Aberdeen routes therefore it makes the most sense to use the TCe12s taking some off the E7, which GTe14s are suited to purely because it requires significantly more luggage space as it serves Aberdeen Airport. However both routes will still have a mixture of 12s and 14s
Ok, but whatever way you look at it, it's obviously not busy enough to justify the GTe14s all the time
 

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