And how much does negative PR cost in terms of future investment? The (unjust) general perception appears to be that rail is a mode of transport that is expensive, inflexible, inefficient and downright unfriendly, to be used only under duress. This is fanned by stories (of whatever accuracy) such as today's and the Guardian one about fares. And we have seen what happens when the government of the day decides that the stories reflect public opinion - Beeching. Today could have been a showcase for what the railways can do, regardless of potential cost or re jigged maintenance schedules. Instead the industry has been seen to shoot itself in the foot.
You are right, but the industry is not really interested in the bigger picture. Does First, for example, really care about how much investment there might be in Network Rail Control Period 8? I don't think so! If the government pulled the plug on rail, First would simply find other opportunities to get into, or simply concentrate on their bus interests.
And therein lies the problem.
