Also Norwich has very limited options for destinations compared with Leicester given that travelling east is not an option from Norwich, you get very wet in the north sea.
People in the seaside towns also want to get to Norwich.Seaside destinations can provide some incentive
Norwich-Great Yarmouth is 77.5k, a bit more than Norwich-Cambridge, while Norwich-Lowestoft is just behind at 74.8k.
Sheringham and Cromer each have just over 45k journeys to/from Norwich.
Unsurprisingly all 4 have Norwich as their biggest destination.