Haha, fascinating! It's hard to believe, that after all of that, they still came up with what I think was the wrong solution
All I can say is that the research done was clear that the way it is now presented was preferred by a clear majority of those surveyed etc., and the specialists in wayfinding etc also agreed. What that proved to me was that
a) peoples brains are wired in different ways when it comes to reading this sort of information, and,
b) most people are wrong!
Interestingly I never, ever, have difficulty in finding my way in a new station / airport / shopping centre or even an unfamiliar city, whereas I know many people do. Yet this still causes me to have to pause, think and double check.
Theres a newish problem too. When there’s disruption and two trains are coming in on minimum headway, both the first and second trains will be shown as “Due” (meaning “imminently arriving”) - which leaves intending passengers who don’t know the system a little perplexed. This has unfortunately been exacerbated by the ATO, at StPancras northbound at least. The display switches to ‘Arrived’ around 20(?) seconds after it hits the track circuit berth immediately to the south of the station, and stays that way until the train has fully cleared the northernmost track circuit in the platform. With manual driving this isn’t an issue, as a train will only occupy the previous berth track circuit when the previous train has left the platform, and the manually driven train takes a little while to get in. However with ATO, the train can (and does) get closer to the one in front, and of course comes in quicker. I regularly see the second train marked as ‘arrived’ when the first train is still only halfway out of the platform, and we therefore have two shown as arrived, which can cause further confusion.

