The railway indeed delivers poor customer service a lot of the time. Probably not most of the time, but a significant minority of it.
Yes I'd broadly agree with that. Taken in the round (see a point I'll make in a moment).
I can honestly say I’ve generally found the customer service provided by the railway to be either largely non existent (on the “true” DOO network I use to commute on) or pretty good.
I would tend to agree my interaction with staff on the ground tends to be neutral at worst but usually very positive. That's probably because most staff don't exactly go to work with the thought of "how can a ruin someone's day today?" in mind, quite probably the opposite in fact!
Though I suspect I probably also benefit often, when things have gone wrong, from being the person who approaches saying "I don't suppose you can help me out with x because I know this isn't your fault but it'd really help me if you did" rather than huffing and puffing at them and moaning and blaming them for what's gone wrong. I contacted LNER on twitter not so long ago about an issue and the twitter bod apologised for the delay and when I joked back that unless they'd personally gone out there and sabotaged the railway they had no need to apologise they responded back saying "thank you so much it's felt like everyone is blaming me for everything today". I rather suspect I could have asked for a lot then and gotten. You catch more fly with honey etc etc.
Anyway! Staff in the ground. Usually fine, often excellent. Bad apples the exception.
But that's not all there is to customer service is there? I find the industry usually falls completely flat on face in the pre and post travel area.
Contacting a TOCs customer services is often nightmarish. It can take an eon to get a response. The responses are often wrong or incomplete. They'll dig in and fight over peanuts. They entire experience from start to finish is just woeful. I deal with the Department for Work and Pensions for a living and regularly the railway matches them for incompetence, intransigence and general awfulness.
Delay Repay is often terrible with valid claims rejected and buggy claim forms making anything but the most simple claims (i.e. one ticket, for one train, on one TOC) being tricky. Claims are rejected often very little or indeed no information is provided for you to work out why.
That whole side is woeful. And gives, in my view, a terrible impression.
That's quite apart from the stuff where it shoots itself in the foot. Like TOC Only tickets which cannot be excessed so a whole new ticket must be bought. Yes the customer should make sure they get the right train. But it's a lot easier to sell "I'm sorry sir but this ticket is only valid on X Trains not Z Trains, I'll have to excess you to the right fare. That'll be £1 please" than "This ticket it worthless, you'll have to buy a new one costing £20 and yes you can ask for a refund of the other but there'll be a £10 admin fee".
Woeful.
I can’t help but think there’s an element of unrealistic expectations on here - people will simultaneously moan about fares, outdated working practices and then lament the demise of HSTs with Pullman dining, horse hair stuffed seats etc. Enthusiasts (and for the record I’m one myself) are an *incredibly* tough audience.
To me those are less customer service and more the hard product itself. And I think the generation of trains we have our poorly equipped to compete on quality which I think is what we're going to need to do in this brave new world.
Indeed - Ryanair is hardly the bar to aim for!
Which is why it is so disappointing that rather than improving customer service, all passengers have received over the last 2 years is vicious timetable cuts, stock sent off-lease leading to overcrowding, unreliability due to insufficient traincrew, fare rises, and worsening terms and conditions. And now the prospect of a summer full of strikes.
And that is on top of all the other issues the railway had pre-Covid.
You have to wonder how much higher passenger numbers would be if even just a few of these issues were addressed.
Absolutely. It was quite clear for quite a while before Covid that the DfT/Treasury and the industry were operating on the basis that they didn't need to have a quality service and product because people would travel and buy seasons costing £x,000pa anyway. Or they'd travel and pay exorbitant walk-up or advance fares. I think thats a much tougher sell now. Not impossible, numbers are thankfully rebounding despite everything, but harder.
That’s very true, but you have to set realistic expectations as well, and in my own experiences rail has provided better customer service (whilst not perfect by any means) than other forms of transport. Is there room for improvement? Of course!
Seems we agree!
