It seems perfectly obvious to most people. Just because the food happens "most" of the time doesn't mean you can brush it under the carpet.
It isn't free, it is a costed part of the ticket along with the overheads to produce it. Otherwise how is it costed?
Who pays for the equipment, staff and the food? It comes out of the price of a ticket.
That argument falls down quite quickly when you consider that only a few years back a fist class ticket only included a free biscuit! If you wanted a meal you paid for it on top of your first class ticket. First class fares havnt gone up proportionately as they started to offer free food.
And thy are still offering food here, not the advertised selection as they have no way of providing that due to a fault of staff shortage, therefore they have offered an alternative. Not ideal but still covers their end of the deal.
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Because the whole value proposition is not just about the pennies. First Class travel is sold as being about being treated well - quality accommodation, quality service, quality catering. It's about treating yourself, or your employer making you feel well-looked after. The value is not just the simple tangible elements at cost price.
It is part of the ticket price because you can't have it without the ticket - something is only free if you can have it without paying for it. I'm thankful to someone who posted the Holiday Inn Express example upthread, as that is similar - it's a hotel room with included breakfast, not a "free breakfast" that they can provide or not provide at will without compensation if not provided, and it seems a Court agreed.
Neil
For heavens sake, your ticket dosnt pay for your food. It is very clearly advertised as complimentary and clearly labelled subject to availability. All a train ticket covers is transportation from A to B. First class or standard. Any seats, food, drink, newspapers, luggage space, views from the window, wifi etc are not garunteed.
If you are that desperate for garunteed food ten simply bring your own.
Yes it's an offering to tempt you into upgrading and they provide it most of the time so there is no misleading advertising but they cover themselves in the small print against ever having to refund any ticket price for not providing seats, food, drink, wifi etc.
You have no real argument that you are entitled to money off your ticket for the food, and as I said earlier, even if they did decide to refund the cost of the food you would be talking a few pennies as they won't be spending more than that per head anyway. They certainly aren't going to look at offering you £10 to spend in a station. Most mass catering business like East Coast can provide a full English breakfast for no more than a few copper coins!