Shaw S Hunter
Established Member
It makes you wonder what the point of BA is.
I shall go further than dcsprior and me123 and suggest that the point of BA is to make serious profits on trans-Atlantic traffic. One of its key marketing points is that it flies direct to more North American destinations than any other carrier across the Atlantic and this is particularly useful for trips to the US.
Consider Austin or San Diego, both thriving business centres, and both served by BA direct from Heathrow. From elsewhere in Europe you can fly from a local airport to a US hub to connect forward or fly via Heathrow. The problem with the former is the hassle of having to first pass through US Customs and Immigration which can often be a lengthy process for non-US passport holders. This means having to allow quite a margin for the connection which extends the journey time. All the terminal investment at Heathrow means that the comparative experience will tend to be better via Heathrow. And on arrival in the US once clearing arrival formalities your only source of anxiety is whether the TSA has taken a dislike to your baggage. Which is also true, only twice over, for the alternative routeing. So business travelers, who pay the higher fares, will often find BA via Heathrow is a very good option. And the sheer frequency that BA can provide both eastbound and westbound from Heathrow, largely as a result of inheriting UK flag carrier status, means it can maintain a considerable network largely on the back of trans-Atlantic profits.