Another East Coast advertising livery

[ash39]

I've heard from a gen group that DVT 82216 has received a light blue livery carrying an ad for Sky One. Currently at Bounds Green. Not sure if it'll be out tomorrow.

 

[jon0844]

If you miss it, you can always wait an hour for 82216+1.

(Let's hope the livery doesn't blow off!)

 

[Bald Rick]

You have to pay £21.50 a month to see it though.

 

[TheEdge]

If you miss it, you can always wait an hour for 82216+1.

Post of the year.

 

[ash39]

Joined by 91125 I'm now told.

 

[Helvellyn]

If they do a full rake, can't wait for a drink in the Sky Sports [Cafe] Bar

 

[Yew]

Good, its nice to see some variety

 

[fgwrich]

A photo (link via facebook only at the moment). I'd forgotten that the reason for this is of course to advertise the East Coast version of The Railways produced by Sky.

https://www.facebook.com/photo.php?fbid=10202337184579677&set=gm.526253484136257&type=1&theater

 

[Photohunter71]

So this is what graffiti artists get up to these days?

 

[YorkshireRider]

It is a full rake, currently working the 1401 York-KX, due into Kings Cross shortly

 

[Eagle]

So that would be all-over royal blue with white doors? Bit Scotrail-ish...

Then again East Coast passengers have been living with a variety of coloured liveries for a few years now so I don't suppose they'll be too confused.

 

[gage75]

does anyone know what diagrams it's working tomorrow and friday??

 

[ash39]

Any ideas what service it's due back north on?

 

[Bayum]

http://www.youtube.com/watch?v=ZP0jaA4Qp2c



Not my video

 

[96tommy]

What diagrams is this on today? Thank yiu

 

[Keith Jarrett]

What diagrams is this on today? Thank yiu

Been reported as passing Biggleswade at 08:07 heading north - by my reckoning that's the 07:35 Kings Cross to Leeds putting it on the 10:15 back from Leeds and thus about 12:25 at Kings Cross.

 

[jon0844]

I wonder how much it costs to put on a livery like that?

 

[Manchester77]

Is it just me or does anyone else think the new livery especially on the 91/DVT looks like electric blue if you got rid of the sky branding?

 

[ash39]

Managed to see it at Wakefield tonight - looks good! Nice colour.

High res pictures here, including one of every mk4 in the rake. If anyone works for East Coast you might spot someone you know on the side!

http://www.flickr.com/photos/ash_3939/sets/72157637128511675/

 

[zn1]

That colour works well on the MK4, and the 91....

mind the original paintwork is still their best look...IC executive

 

[387star]

Have east coast repainted all rakes in their livery yet including dvts and 91s

 

[YorkshireRider]

I wonder how much it costs to put on a livery like that?

This came up last week on our safety day. £90,000. Been told Yorkshire Tea are interested in the idea.

 

[jon0844]

Can't they get it for less if they book further in advance?

 

[ash39]

Have east coast repainted all rakes in their livery yet including dvts and 91s

All done except 91113 and 91118 .
--- old post above --- --- new post below ---

This came up last week on our safety day. £90,000. Been told Yorkshire Tea are interested in the idea.

Wonder how much EC get in ad fees on top of that?

Would still be pretty effective to do just a loco and dvt, at a much lower cost.

 

[YorkshireRider]

Can't they get it for less if they book further in advance?

Yes but they are subject to a £9000 admin fee if they want to change the colour.

 

[91103eastcoast]

How long is the livery supposed to be on for?

 

[melena]

I'd have thought it would be plastered in Toy Story characters since they're plugging that on almost every ad break, but otherwise it would look OK if it wasn't plastered with huge headshot photos.

 

[Aldaniti]

The Battle of Britain, Flying Scotsman and James Bond liveries look great but by associating itself with causes and/or organisations that perhaps could be seen as slightly less appreciated, East Coast ought to be careful that the brand isn't devalued. The Sky livery seems to me to be approaching that point.

 

[sprinterguy]

That colour works well on the MK4, and the 91....

mind the original paintwork is still their best look...IC executive

It's splitting hairs I know, but the 225s never wore Intercity Executive livery. They were delivered in the then newly launched IC swallow.

 

[andrewkeith5]

Saw this set today making up the 1400 EDB-KGX. Its a surprisingly nice finish, with various quotes from different members of EC staff who presumably feature in the program.

I would watch if I thought paying for mediocre TV with adverts was worth it...