The Co-op appear to have launched a series of their opposing adverts, but in their adverts, a better celebratory aspect is portrayed.
I have a second one of their Gold funeral plans, the first was used in 2021 when Patricia died, and the second one is for me. Unlike the skinflints in the Pure Cremation advert who set up their plan "on the cheap", since it was my money that paid for both plans, from how the Co-op were perfection in all they did and unlike the woman in the Pure Cremation advert who seemed to think a hearse was unnecessary, we had a hearse, two limousines and the offer of a third one if required. The coffin was really made from top quality wood.
It is not the case that "No-one likes funerals" as said by that woman. When Patricia died, the church was packed as people from a very wide area came to the funeral service to pay their respects. Rather a total difference of opinion on that point.
The same TV advert woman claims Pure Cremation have a dignified service in a beautiful crematorium, but since she was not there when Pure Cremation carried out their task, how on earth could she make such a claim?