Advertising standards

[Cp1919+21]

Hi all
Just wondered if any fancied complaining alongside side my existing complaints to ASA about fare advertising for most of the TOC website language.
The majority of the sites in the list below state that it’s about getting the passenger the best possible value for your journey or similar language when they do not appear to mention split ticketing as a valid option for example. therefore I find it misleading and in violation of the advertising standards code on misleading advertising.

I think merseyrail is a notable exception but otherwise many would not seem to pass the ASA test. I’ve complained on a personal basis for each website but if anyone wants to add their own complaint (the more the more likely they take action) it might help get them to take swifter action on the general issue across all sites they they are misleading.

you can complain here https://www.asa.org.uk/make-a-complaint.html



https://www.lner.co.uk/tickets-savings/your-ticket/simplifying-tickets/



https://www.scotrail.co.uk/tickets/find-right-ticket



https://www.c2c-online.co.uk/tickets-and-fares/



https://www.chilternrailways.co.uk/before-you-travel/buy-tickets-online



https://www.crosscountrytrains.co.uk/tickets/how-to-find-cheap-tickets/best-fare-finder



https://www.eastmidlandsrailway.co.uk



https://www.eastmidlandsrailway.co.uk/tickets-discounts



https://www.grandcentralrail.com/tickets/train-fares-policy



https://www.greateranglia.co.uk/price-promise



https://www.hulltrains.co.uk/tickets-and-offers



https://www.hulltrains.co.uk/tickets-and-offers



https://www.merseyrail.org/tickets-passes/ticket-information/ticket-prices.aspx



https://www.northernrailway.co.uk/tickets



https://www.southeasternrailway.co.uk/tickets/ways-to-save/top-money-saving-tips



https://www.southwesternrailway.com/train-tickets/cheap-train-tickets



https://www.tpexpress.co.uk/train-tickets/how-to-get-cheap-train-tickets



https://tfwrail.wales/purchasing-your-ticket/lowest-available-fare



https://www.avantiwestcoast.co.uk/tickets-and-savings/ways-to-save



https://www.westmidlandsrailway.co.uk/tickets-fares/price-promise

 

[infobleep]

Funnily enough, I heard an advert in LBC the other day and I'm sure South Western Railway quoted a fare from Guildford to Waterloo that is less than it costs.

Alas ice not heard the advert again. Going to listen again on the global player probably don't work, as they will have adverts from a different region.

I complained to the ASA regarding an SWR advert on LBC last year but despite saying which show it was broadcast in, they said they couldn't find it. I thought they could go to LBC and ask them for a copy. I never followed it up.

 

[island]

ASA are pretty useless sadly.