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Both can accommodate only a couple of coaches/buses in reality

Yes thanks, the TV ads are the whole point of the thread. The data analysis available to advertising agencies (and especially one the size of Saatchi who devised this) applies equally to social media and television, which is partly how they're timed and targetted. The performance of individually...

I'm sorry but this shows little to no understanding of how marketing and advertising campaigns are designed to work and their intended audiences, as do many of the posts on this topic. It's not aimed at rail enthusiasts. An advert that drily states routes and 1st class benefits would not be a...

They operate quite a few of KLM's feeder flights as well.

It isn’t a literal representation of the ECML, it’s as you’ve acknowledged making the point to the non-regular rail users who these adverts are aimed at, that the train is faster than going by road. 1761206550 It’s an advertising slogan designed to stick in your mind, just as ‘For mash think...

It’s not remotely ‘vaguely motivational marketing’, it’s an ad campaign that is clearly working developed by people who actually understand advertising and marketing. GBR/ timetable changes will be publicised at the appropriate point. The Eleanor campaign isn’t related to that. The large...

Why would it be replaced when it’s a current and active ad campaign? It may not be replaced even when GBR exists, it’s not clear that routes won’t have their own identities.

Although they are advertising a specific route, there's no reason why that can't continue under GBR.

Indeed (again!)

Please don’t bring common sense and facts about how companies decide how to advertise and monitor said advertising into this…. 1761044263 Everyone knows what a railway does… Focussing on Eleanor is fine, your brain still associates it with LNER, even if you find it hugely irritating. They could...

He’s entirely correct though. I love this forum but the it amazes me that some posters can’t see that these adverts are not aimed at rail enthusiasts, who make up a tiny proportion of rail travellers, but instead at the general public, who don’t care about historic railway companies/ locomotives...

I've no issue with the traditional names and the older names are great, but to the vast majority of the travelling public they're not that relevant. For them the trains could be called anything as long as they're clean, modern, on time, safe, affordable etc. Virgin West Coast has been probably...

No one who isn’t a rail enthusiast will associate LNER with that nowadays or remotely care about what trains were operated by a wholly different company 80 to 100yrs ago.

Why does that make any difference at all? Plenty of ‘safety critical environments’ use humour to advertise or pass information to passengers about their products, many scheduled LH airlines have witty or even genuinely funny safety announcements at the start of flights that still get the...

Why?

I’m sorry but this is ridiculous. To repeat yet again, military firms requiring a runway of any description have no interest at all, that’s absolutely none, in operating from commercial passenger airports… please stop this nonsense.

Varies wildly with J2, we flew last week. Flight out was by one of the jet bridges, as was (obviously) the inward flight on the same airframe before our outward, from Palma as it happens. On return we parked in one of the very remote stands parallel to the runway at the far end. At the other...

Most non-train enthusiasts don't associate it with anything to do with that, it's just a slightly different and eye-catching way of advertising. No-one is not going to use LNER solely because the adverts have a puppet on them, or think that they're less competent, in the same way that no-one...

We're clutching at straws again. Miltary aviation manufacturing has absolutely no interest whatsoever in operating from commercial passenger airfields, for reasons that should be obvious. Wright Aviation operate as a pilot training provider, with trainees requiring their own airframes, which...

The wording of that is as close to exoneration as you're ever going to get from a Tribunal. It can only look at the evidence in front of it and will have requested all the relevant documents, including OH reports and any and all emails related to it. It would be an extremely unwise employer to...