EC could have also considered having a section of first class that is declassified at off-peak/weekends, thus giving more capacity for standard tickets. That is probably as important as trying to get as much from first class passengers in the peak.
I am sure it wouldn't be too hard to have modified the carriages to have signs that could easily be changed (electronically perhaps) to signify whether it was first or standard. I am sure you could have restricted Wi-Fi too.
If they were worried about everyone rushing there to get the bigger seats, introduce another class for a small surcharge - like Eurostar had/has with Leisure Select.
I am sure there are lots of better ideas than what we've ended up with, that seems like a poor service for FC customers and has resulted in a fair few people now going standard unless they can't afford not to go FC on some super-cheap advance or other EC promotion (not what EC presumably intended).
I am sure it wouldn't be too hard to have modified the carriages to have signs that could easily be changed (electronically perhaps) to signify whether it was first or standard. I am sure you could have restricted Wi-Fi too.
If they were worried about everyone rushing there to get the bigger seats, introduce another class for a small surcharge - like Eurostar had/has with Leisure Select.
I am sure there are lots of better ideas than what we've ended up with, that seems like a poor service for FC customers and has resulted in a fair few people now going standard unless they can't afford not to go FC on some super-cheap advance or other EC promotion (not what EC presumably intended).