What is special about franchising that needs the resources of a multinational corporation to bid for a contract to run a few minibuses?
It doesn’t
need the resources of a multinational corporation. But if those multinational corporations decide that they would like to bid for those franchises then they are at an immediate and significant advantage over smaller local companies. They have the skills to write in procurement-speak and they have the money to hire in expertise they don’t already have within their group.
Squarepeg’s public pronouncements do tend to suggest that they don’t necessarily have the smooth communication skills that are needed in this sort of competition. That doesn’t mean they’re not good, competent bus people. But if you can’t communicate why you’re a good competent bus person then you’re at a disadvantage.
It isn’t fair but I’m not sure how to fix it. It’s about human interaction at the root of it and the procurement and legal people can try and be as impartial as possible but it’s human nature to score well-written and clear communication more favourably.
It’s the same in a lot of procurement, both public and private sector. Take clearing contracts or school catering contracts, they’re pretty much always won by large multinationals. Sometimes this is obvious and sometimes they hide behind a pretend local brand.
The only difference is that buses are obvious and people notice. Nobody notices or even really cares if a local cleaning company is squeezed off a schools contract by someone like phs or Rentokil.