derbybusdepot
Member
- Joined
- 17 Dec 2015
- Messages
- 346
I wouldn't go as far as route branding, just some advertising for the network, especially for the x38 for getting to Derby Royal hospital and Burton. It could even be placed so that it didn't interfere with the advertising spaces. The electronic adverts that the Solo SRs had when new were very good, but it was something that didn't seem to last.I would imagine it's because of cost and that they'd be required to change the advertising (further cost) when there are changes etc. Plus for things like route maps etc that restricts the bus to a certain route.
But certainly some bus companies do well at branding - just don't think it's (ever?) been Arriva's forte?