Yet you've just highlighted a perfect example of why this method of communication was probably chosen. The Stourbridge incident was all over the mainstream media yesterday. There was plenty of coverage in some of my social media feeds too. Yet you were completely unaware of this. At the same time as the Stourbridge incident was ongoing, a similar, but smaller scale, incident was unfolding in Stoke-on-Trent. Four homes were destroyed by a fire which started on grass in a neighbouring park and rapidly spread to adjoining gardens and homes. There were suggestions it was started by somebody using a disposable barbecue at the opposite end of the park. Far less media coverage - it got a passing mention in coverage of the Stourbridge fires - if I hadn't seen the smoke from across the city, maybe I wouldn't have known about it at all.
My point is two fold. Clearly mainstream media is a much less effective communication tool for important messaging these days. Secondly, this doesn't need to be an active fire to be an urgent issue. The urgent issue here is that everything is so god damn dry that these kinds of fires are starting extremely easily and spreading extremely easily and extremely rapidly. They're causing huge amounts of damage (thankfully nothing yet on the scale of those wildfires we see from abroad) and putting huge pressure on resources. Aerial footage of the Stourbridge incident clearly showed a number of secondary fires, quite some distance from the original fire, presumably caused by embers from the original fire.
This no longer
just a few grass fires. This is no longer
only affecting the countryside and green spaces. This not about
a couple of barbecues. This is our overstretched emergency services telling us all to take a bit of extra responsibility because they may not be able to save us, or our property.
(Apologies for the bit of a rant, it's not all aimed directly at you
@pokemonsuper9 )